From the NYTimes: ‘Retooling a Grass-roots Network to Serve a YouTube Presidency’

If you’re following the rise of social networking and social media in business and in particular the business of politics, then be sure to read this article from NYTimes this morning.   The essence of the article is summed up in this quote:

” … as  it [the new White House staff]  tries to accomplish what aides say is one of their most important goals: transforming the YouTubing-Facebooking-texting-Twittering grass-roots organization that put Mr. Obama in the White House into an instrument of government.”

Regardless of how deep your interests in party politics run, what’s going to be fascinating to observe is how the traditional broadcasting networks will manage a head-to-head meeting with the Obama ‘network’.  No president has leveraged the power of the Internet and all the social networking tools before.  This is going to be a fascinating year of change for every business, organization and political activity.

Tom