This interview is 7:45 in length. We chat in my studio about SXSW 2009 this year, the rise in people suddenly adopting ’social media consultant” titles, and comments about his book “Social Media One Hour a Day”.

This was shot with a rental camera I was testing and I didn’t get the focus as razor sharp as I had hoped. That’s how it goes sometimes when you’re testing new gear.  Anyway, it’s the content that counts so enjoy the conversation. Dave is easy to connect with, a good friend and one heck of a smart social media dude.

Here’s Dave …

Tom

Here in Austin we have a social media guy who published a book in 2008 that is full of practical advice. His name is Dave Evans; his book is “Social Media, An Hour a Day”. Fifty-five practical, hands-on exercises walk you through a step-by-step process to an effective social media plan built by you, for your organization.

If you’re just getting started in social media, consider getting yourself a copy of this book. You’ll find yourself on firm ground as you focus on social media-based projects for yourself and others.

Another book, this one an e-book, is a must have for understanding how Facebook works, especially from the perspective of marketing. “Facebook Marketing Bible” comes in PDF format. As Facebook is continually evolving, I recommend getting the version that comes with updates. I refer to this little gem often.

Reading is learning and my next tip is more reading, this time a blog. Are you following the accelerated trends in use of smart phones? Better do that. Social media and social networking systems that do not incorporate user engagement with smart phones are going to miss the real boom coming soon. I know a mobile apps company with a blog about trends in the mobile industry (versus talking about themselves). You’ll want to follow these guys because they are backend systems agnostic – meaning they don’t focus on just Microsoft or just Linux systems. They create mobile applications that work on all phones. Endeavour Software Technology is a very smart group of people. Add their blog to your RSS reader and you’ll stay current on mobile trends. Keep reading.  Keep learning.

Tom