Comments on: The Internet, the Younger Generation, and Your Bottom Line http://marketsofconversation.com/2008/12/the-internet-the-younger-generation-and-your-bottom-line/ When Media Becomes Social - Conversations Become Markets - Right Strategies Breed Leadershp Sun, 11 Jul 2010 09:54:57 -0700 http://wordpress.org/?v=2.8 hourly 1 By: Andrew http://marketsofconversation.com/2008/12/the-internet-the-younger-generation-and-your-bottom-line/comment-page-1/#comment-43 Andrew Mon, 19 Jan 2009 19:37:30 +0000 http://marketsofconversation.com/?p=33#comment-43 I'm 27 and I suppose that means I'm on the line between the Y Generation and the X Generation, but it's true that I am absolutely immune to traditional advertising. I fast forward through commercials, don't listen to radio, rarely read magazines and ignore ads when I do, and don't think I've ever clicked on an online banner ad. The Obama Campaign tapped into the Millennial/Y Generation, though, and in turn they def helped push him over the edge. If you’re marketing to that age range then there are ABSOLUTELY some lessons to be learned from his campaign... http://www.thedailyanchor.com/2009/01/19/marketing-to-millennials-a-lesson-learned-from-barack-obama/ I’m 27 and I suppose that means I’m on the line between the Y Generation and the X Generation, but it’s true that I am absolutely immune to traditional advertising. I fast forward through commercials, don’t listen to radio, rarely read magazines and ignore ads when I do, and don’t think I’ve ever clicked on an online banner ad. The Obama Campaign tapped into the Millennial/Y Generation, though, and in turn they def helped push him over the edge. If you’re marketing to that age range then there are ABSOLUTELY some lessons to be learned from his campaign…

http://www.thedailyanchor.com/2009/01/19/marketing-to-millennials-a-lesson-learned-from-barack-obama/

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