Updates for October – Projects at Hand …

It’s time to update you on my whereabouts the last couple of weeks.

◊ The big event was the launch of ’showbizzle,’ and that started with a bang.  Unique visitor traffic and views of the episodes shot up rapidly the first two weeks after launch. From what I can tell, about 50% of the traffic view the episodes on the showbizzle.com site and the other 50% of the views are coming from the 10 video distribution sites we’re using with TubeMogul.com. It’s heart-warming to see episode views shoot into the thousands in such a short period.

If you have not visited the showbizzle.com site yet, then make a point to check it out. Have fun, and while you’re there go ahead and become a member. The quality of the video and performances is stunning. Though I’m biased, I’ll have to admit that I check the new views each day (three new ones Monday through Friday) to see how the characters are doing in their very dramatic and at times funny lives.

◊  My copy editor, Jenny Meadows, at her so-appropriately-named business (MyCopyEditor.com), gave me some good advice during one of our conversations. Once a week (or so) she’ll post here a very short summary of all the media I produce for various clients. I create two audio interviews a week typically; one for EnterpriseLeadership.org and one for TalkBMC. I am in the process of making some of these video-based for BMC Software who sponsors both the sites. I am working closely with the BMCtv group to define a workflow that is fast yet maintains good quality for video podcasting. The issue, as you can imagine, is how to capture an interviewee on a video podcast in some kind of consistent way that has appropriate quality. BMC folks are spread out all over the world, though the majority are in Houston, Austin and the San Francisco area. So I’m testing a variety of approaches: Capturing video from webcams; sending out a camera for them to use; and, of course, scheduling them into a studio at BMCtv (Austin or Houston) when they come into town. It’s an interesting project and I’m enjoying the journey. You’ll see results from this in a couple of weeks.

◊  Gary Powell hosted a Friday afternoon social media training event at his place. It was a non-stop question-and-answer affair with some extremely talented independent individuals who have businesses on the web. Truth is, I learn a lot during these kinds of small-group trainings, and one of the points that kept coming up was expanding the use of Facebook for your business.

I’ve been hesitant to recommend Facebook for business use until recently. However, there seems to be a gradual shift in adoption of greater numbers of people across a widening demographic. A good reference to learn more about marketing on Facebook is an e-book by Justin Smith called The Facebook Marketing Bible. You can download this sizable PDF for a very resonable price considering the insights it holds. Smith claims to be keeping the book up to date, which is a plus considering how quickly Facebook use is evolving and changing.

◊  Have you heard about the game-changing product from Canon: Canon EOS 5D Mark II? It’s a still camera that shoots HD video at 1920×1080p with audio. Yeah … amazing. If this rings any bells of interest for you then you simply must check out this review of the Canon EOS 5D Mark II. (It has me interested and I’ve been a Nikon guy for years).

Tom

Tags: Facebook, HD

This entry was posted on Monday, October 20th, 2008 at 6:02 pm and is filed under Tom Parish, Uncategorized, Video Podcasting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.